A British Army veteran says if Lord Sugar does not make him his business partner in the latest series of The Apprentice, he would be "missing a trick".
Former Royal Engineer Mark Moseley, who served for eight-and-a-half years, is the founder and director of a pest control company run by military veterans – Pest Gone Environmental.
The Londoner believes this will give him the edge over the other Apprentice contestants, saying: "I deserve Lord Sugar's investment because the pest control industry is worth hundreds of millions of pounds a year in the UK.
"Out of all the candidates on paper, I am the one who can grow the business the quickest.
"If Lord Sugar doesn't pick me, then he's missing a trick."
This year, 18 ambitious and business-savvy candidates will battle it out for a £250,000 investment from billionaire boss and The Apprentice host, Lord Alan Sugar.
Mark joined the British Army in December 1999 and, before transitioning to civvy street in May 2008, operated overseas in hostile environments.
The veteran, who was based in Germany for seven years, served in Northern Ireland and the Democratic Republic of the Congo, plus he completed tours of Afghanistan.
Speaking before the programme aired, Mark said his career path from soldier to pest controller felt like the logical next step, saying: "Having spent so many years overseas operating in hostile environments when in the military and then in the private security sector, it seemed a natural progression to start a company that oversees and protects people, as well as some of London's well-known buildings and hotels from unwanted visitors (pests)."
The former soldier, who has worked all over the world in remote and hostile environments, believes he will be well equipped to handle Lord Sugar's often daunting boardroom.
Claiming that his biggest weakness is over confidence, the former soldier says he is "very talkative with the charm to match" and can sell to anyone.
His military career and subsequent work in the private security sector have seen him travel around the world and meet a wide variety of people.
He said: "I've... met hundreds of different people, from members of the royal family to celebrities.
"I can always speak to them in a confident manner, so I know I’d be right at home negotiating and securing deals with some of the biggest brands."
The Apprentice starts tonight on BBC One and iPlayer at 21:00 UKT plus will also be available on BFBS TV for overseas members of the Armed Forces.