A menacing-looking jungle spider the size of a hand is filmed crawling across the face of a Royal Marine in an advert that was sure to leave arachnophobes panting for breath.
The 'Spider' film from the archives of military recruitment advertising explored what might make even a trained combat specialist break cover but suggested that Royal Marines' training meant that they would maintain their focus no matter what terrors they faced.
The Marine in question was filmed ignoring the huge arachnid crawling up to his face and staying poised and focussed on the mission.
The filmmakers wanted to keep the advert as authentic as possible so used real combat-ready Royal Marines Commandos on deployment.
Watch the creepy ad in full below:
WCRS, the agency behind the advert wanted to make something eye-catching while remaining authentic:
"The latest spot dramatises that to master stealth, one of the Royal Marines’ major skills, you must learn to override your natural instincts and remain completely calm, even in the presence of danger."
The reaction to the advert has sent shivers down the spines of many on social media.
Why has the new Royal Marine advert got a massive tarantula crawling across the screen the whole time?? Some of us are scared of spiders :):):) x— Jordan (@jordan_jro) August 27, 2018
Think you could keep your cool with a creepy-crawly dancing on your face?
If you have any real stories of times you've had to keep your cool under extreme circumstances please let us know in the comments below.