After Paul Langthorne ditched his dairy herd and replaced them with buffalo, bison and other unusual farm animals, he found a whole community of eager new customers.
The North Yorkshire farmer is proving popular with the appetites of certain members of the British Army - such as the Gurkhas and Fiji-born soldiers.
Mr Langthorne switched to buffalo because his son was allergic to cow's milk - and at first it wasn't an easy transition.
"We tried the local butchers and they weren't really that interested in buffalo meat... [they] liked the more traditional things - beef, and lamb, and pork. Even mutton and goat was a step too far for them".
He tried going to farmers' markets and fairs with the meat, but when he stumbled on an entirely different part of the market, Mr Langthorne's buffalo meat really took off.
A new business relationship with the British Army started when three Gurkhas turned up in a car... and were very interested in the buffalo meat.
The Gurkhas had seen the buffalo grazing in Mr Langthorne's fields and went enquiring about buffalo meat.
They say they eat it dry, fry it, curry it, and mix it with just about any vegetable.
Paul Langthorne also delivers his meats to Nepalese shops across the country, and the Gurkhas in Catterick seem only too pleased to have fresh buffalo right on their doorstep.