(Picture: British Army).
The British Army has unveiled its latest series of recruitment adverts which aim to 'spot young people's potential'.
The Army came under criticism by some commentators last year for adverts which aimed to emphasise the diversity of the armed forces.
Negative feedback to the adverts, which included a Muslim soldier stopping on patrol to pray, centred around the opinion that they were too 'politically correct'.
The adverts were also criticised for being ineffective - reuploads of the videos on YouTube received 2,300 downvotes and only 200 upvotes.
This year the army hopes to tap into the desires of young people who they argue are looking for a job with a purpose.
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