Army recruitment campaign
Army

WWII Poster Designer Would Not Be 'Very Impressed' With Army Recruitment Campaign

The daughter of the man behind the UK's wartime posters says she doubts he "would be very impressed" with the 2019 campaign.

Army recruitment campaign

The 2019 Army recruitment campaign features posters targeting "Snow Flakes", "Selfie Addicts" and "Binge Gamers" (Pictures: British Army).

The daughter of the man behind some of Britain's most famous Second World War Army recruitment posters has said she doubts he "would be very impressed" with the Army's latest campaign.

Abram Games designed a series of modern posters encouraging men and women to sign up during the war.

His most famous posters encouraged women to join the Auxiliary Territorial Service, asked people in Britain to grow their own food and "use spades, not ships", and warned soldiers: "Your talk may kill your comrades."

He designed more than 100 posters throughout the course of the war to display to troops and British civilians.

He is also credited with inspiring subsequent Army recruitment campaigns.

The British Army's latest campaign features a series of posters encouraging "snow flakes", "me me me millennials" and "selfie addicts" to sign up.

Army recruitment poster
The 2019 posters ask for "focus", "self-belief" and "spirit" (Pictures: British Army).

Speaking to the Press Association, Mr Games' daughter Naomi said: "I don't think he would be very impressed with what they produced.

"His motto was maximum meaning, minimum means, and everything had to be very simple.

"I think he felt that everybody over-complicated everything, and he got the message across really quickly.

"But I think the Army have to do what they have to do, and who's to interfere with that?"

The latest posters were controversial when they were released in January.

But the Army said figures released in February showed the poster campaign had been a "resounding success".

In the first three weeks of January, applications to join rose to 9,700 - a five-year high.

An exhibition of Mr Games' posters, called 'The Art Of Persuasion', runs from 6 April to 24 November at the National Army Museum in London.