His most famous posters encouraged women to join the Auxiliary Territorial Service, asked people in Britain to grow their own food and "use spades, not ships", and warned soldiers: "Your talk may kill your comrades."
He designed more than 100 posters throughout the course of the war to display to troops and British civilians.
He is also credited with inspiring subsequent Army recruitment campaigns.
The British Army's latest campaign features a series of posters encouraging "snow flakes", "me me me millennials" and "selfie addicts" to sign up.
Speaking to the Press Association, Mr Games' daughter Naomi said: "I don't think he would be very impressed with what they produced.
"His motto was maximum meaning, minimum means, and everything had to be very simple.
"I think he felt that everybody over-complicated everything, and he got the message across really quickly.
"But I think the Army have to do what they have to do, and who's to interfere with that?"