Anonymous shot of sailors onboard HMS Queen Elizabeth 041219 CREDIT ROYAL NAVY
UK

Navy Spends More Than Army And RAF On Recruitment Campaigns

Recruitment advertising and promotion costs were highest for the Royal Navy in 2019/20.

Anonymous shot of sailors onboard HMS Queen Elizabeth 041219 CREDIT ROYAL NAVY

The Royal Navy has been revealed as the British military service that spends the most on recruitment.

The Navy was the highest spender in 2019/20, with £21.3 million going towards its promotion and advertising costs for recruitment.

The Army was just behind, spending £21.2 million, with the Royal Air Force having spent £15.6 million.

Out of the three UK military services, the Navy and RAF both increased their spend in this area for the past three financial years consecutively.

The figures for the current financial year go as far as 31 January 2020.

In the 2018/19 financial year, the Navy was again the highest-spender, with £19.1 million, followed by the Army with £19 million and the RAF with £15.2 million.

Meanwhile, in the 2017/18, the Army spent the most (£19.4 million), followed by the Navy (£18.2 million) and RAF (£13.3 million).

In August 2019, the Ministry of Defence agreed a deal with a consultancy firm for a new recruiting programme, following statistics which suggested all three services had suffered a decrease in their full-time strength.

However, last week, the Army said it is about to meet its recruitment target for the first time since working with Capita.

Cover image: Royal Navy.