Campaign Launched To Promote Benefits Of Army Career

The initiative aims to highlight the skills soldiers take into civilian life after service.

The British Army has launched a new campaign which aims to promote the long-term benefits of a career in the service.

It follows new figures which show more than half (54%) of people think the Army invests in its personnel, and just one in five believes it supports veterans.

The initiative, called ‘Skills that last a lifetime’, hopes to challenge those perceptions and features famous faces such as NHS fundraiser Captain Tom Moore.

The campaign will also profile veterans working in numerous new careers, from fashion to the fire service, the Army said.

Launched across the Army’s digital channels on Friday, the campaign hopes to outline how military skills are not the only thing soldiers learn.

The Army said during their time in service, troops can gain qualifications and practical skills in the likes of plumbing, construction and engineering, as well as learning about medicine, teaching and law.

Among those taking part in the campaign is former paratrooper, turned author and adventurer, Levison Wood.

The reservist served in Afghanistan and has taken part in expeditions across the world, writing several books about his experiences.

Anonymous British soldiers boots
The Army said the initiative will also promote values the service instils such as "courage, discipline and respect for others".

He said: "The Army gave me confidence, but it also gave me practical skills that helped me build a career after leaving.

“I think a lot of people won’t be aware of how much the Army does to train its soldiers in all sorts of skills, which is why this campaign is so important."

Former soldier David Barnes spent 22 years with the Corps of Army Music and is now building a career in the entertainment industry.

The veteran, who appeared on the TV show 'The Voice', credits the Army for helping to launch his new career.

“The Army taught me how to be a great musician and those skills have been invaluable on Civvy Street," he said.

"Being able to use the skills I learned in the Army to do a job I love is great, there is no way I would be doing this if it wasn’t for that education."

Anonymous troops with Union Jack CREDIT MoD
The Army said soldiers can learn a wide range of skills during their time in the service (Picture: MOD).

‘Skills that last a lifetime’ is similar to the Army's recruitment campaign launched in January.

The campaign, which includes the slogan "Army confidence lasts a lifetime", aims to show how the service can build lifelong self-confidence rather than short-term boosts found in modern society. 

In February, the Army announced it was on course to hit its first recruitment target since 2012.

Cover image: Crown Copyright.