NAAFI launches first online store

NAAFI, the Armed Forces goods and services provider, has unveiled its first-ever online shopping platform.

Launching on the back of the organisation's centenary year, the online shop will sell a wide range of items – the star being a popular tea by NAAFI (Navy, Army, and Air Force Institutes), which until now has not been available to buy.  

NAAFI Select aims to enable product access to the wider defence community and veterans, giving them the ability to support serving personnel in the process – surpluses from sales will go back into supporting UK Armed Forces communities across the world.

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Customers will be able to buy products, including NAAFI's 100 Anniversary Blend, a unique black tea derived from the organisation's famous brew of the past that supported personnel deployed worldwide.

The online store will act as an extension to NAAFI's retail offerings and network of facilities serving the UK military worldwide.

Through its global supply chain, NAAFI aims to provide well-loved British products and branded goods to even the most remote locations, delivering a taste of home in the process.