The Royal British Legion (RBL) has launched its national Poppy Appeal in London with a huge red wall that tells the stories of the charities beneficiaries.
A six-metre wide wall of poppies was created for the launch of the poppy appeal.
As each one is purchased, their removal will reveal the stories of RBL beneficiaries.
Stories include those from veterans who have served in conflicts from the Second World War to Afghanistan, spouses who have lost loved ones in service, and children who have spent time apart from their parents while they were away on duty.
The RBL is encouraging people to wear a poppy to show they recognize the service and sacrifice of serving personnel, veterans and families.
The Poppy Appeal runs until Remembrance Sunday, on 13 November, and the RBL is hoping to raise £50m.