Serving soldiers and veterans of the British Army's Rifles regiment are being offered supermarket vouchers to help deal with the cost of living crisis.
In a post on Twitter, the regiment acknowledged that "Riflemen are not immune" to the crisis and said the Tesco vouchers would be offered to those "who are most at need; hoping to free up funds for other essentials".
A further tweet said: "Cost of living impacts all. This initiative is aimed at our veterans and serving Riflemen and is part of RIFLES' ethos of through-life support.
"The regiment is using its own charitable, non-public funds to support The Rifles family and it is our decision alone to do so."
The Rifles Benevolent Trust is providing the vouchers.
Simon Hazlitt, trustee of the Rifles Benevolent Trust, said: "The Rifles Benevolent Trust spends over £500k a year already, but we are concerned that we are not reaching all those in genuine need.
"Whilst the voucher is the symbol, the aim of the scheme is far wider than that: 1. It is to bring people into our digital network, helping many who feel friendless and isolated at this time. 2. It is to smoke out those previously hidden hardship cases who found the existing system too confusing or demeaning.
"We are facing the perfect storm of factors that have driven up the price of basics for everyone (serving soldiers and veterans) at a rate that is unprecedented. It is simply not good enough for the trustees to sit back and trust that we can rely on the old methods of relief: it is our digital, connected world that has piled these issues on us so fast – we must use those same digital tools to respond."
The Rifles is the Army's largest infantry regiment and is made up of seven battalions, with more than 4,000 personnel serving in 26 locations.
The average pay for a private in the British Army is £20,400 a year, with a lance corporal's earning £27,326.
A corporal's average wage is £31,869 a year, while a sergeant earns £35,853 a year.
The pay is higher for officers, with a 2nd lieutenant earning, on average, £33,426 per annum.
A lieutenant earns roughly £34,610 a year, with a captain earning £42,849 per annum and a major earning £53,975.
Forces News has approached the Ministry of Defence for a statement.